College doesn’t have to mean years of student loan debt.
Your student doesn’t need a 4.0 or a low income to earn scholarships. They need the right strategy. We teach it.
We guide families through the college funding process using our proven Foundation Framework, from middle school through college and graduate programs. Kim built this system for her own children years before anyone paid her for it. One of those children, Kelsey, is now her co-founder, and together they serve families as education and advocacy consultants. We also work with adult applicants funding their own graduate or professional degrees.
Local experience. Proven results.
Most parents of college-bound students carry the same quiet question: are we doing enough? You are already paying for tutoring, activities, camps, and sports. What you do not know is which of it actually counts toward scholarships, and what your child should be doing this year to become a student colleges want to fund.
We look at where your student stands right now and build a plan for where they need to go. You stop guessing. You know what your child should be doing this year, why it matters, and how it connects to the money later.
Foundation Scholarship was co-founded by Kim Ewing, M.S., M.S.W., a former principal, school psychologist, and special education director, and by Kelsey Ewing, M.S., a cybersecurity professional who earned 40+ scholarships and, thanks to merit scholarships, graduated debt-free with two fully funded degrees. We are based in Clovis, California, and we work with families across Clovis, Fresno, and the Central Valley. Every session is held live on Zoom, so we work with families well outside the area too.
Start with a Strategy Review
One session, plus a written four-pillar diagnostic of where your student stands: coursework, activities, community service, and funding sources. You leave with a plan for the year ahead. $295 through December 31 (regularly $495), with a full money-back guarantee within 7 days.
Understand our approach
Character before credentials. Preparation over pressure. Plans built from who your student already is. That thinking sits behind everything we offer.
Where the real scholarship money is
Private scholarships are a small piece of the picture. The biggest source of free money is the colleges themselves, through institutional merit scholarships, honors programs, automatic merit awards, and departmental scholarships. The College Board reports $85.1 billion in institutional grant aid in 2024–25, close to half of all grant aid awarded.
This matters most for families in the middle, who earn too much to qualify for meaningful need-based aid but cannot write a full-price check either. Published prices now average $11,950 a year at public in-state universities and $45,000 at private colleges, before room and board. For those families, merit aid is the strategy, and merit aid is built years before the application is submitted.
Your student does not need a 4.0 or a low income to earn it. They need a plan, started early and followed.
Seniors:
Don’t leave money on the table.
Essays get written in September and October, and early-action deadlines hit on November 1.
See where your student stands and what to do next, in one session. Offer good through December 31.